We were approached to create a "proof of concept" for a daily fantasy football app. It was essentially a pitch (no pun intended) for an ongoing relationship.
We had three days to create a brand, UI Style and working application flow. Some work had been done already on early wires, but not much had been defined and the client was interested to see what we could come up with. This was with a view to working together on the full app.
A quick look at both the UK and German market showed that there were a fair few players (again not intended...) in this space, with many launching soon. We took the early wires and did a quick review of the main competitors. Many of these were not the standard league and newspaper affiliated games that you see around, rather agencies or startups with a love for the beautiful game.
Starting on paper we defined the 2 most important flows, creating and playing a game. We already had a small feature set that was prioritised for this MVP:
Additional features were included where they added value. These included larger enhancements such as player comparisons and smaller additions that optimised the user experience. From these features, basic user flows were scamped and sent to the client. As soon as we had something we were reasonably happy with we jumped into creating a prototype in Sketch and Invision. With games and applications the quicker you can get to prototyping the better, this way you start thinking about user flows, goals and an overall game experience rather than procrastinating and guessing over the implied experience of flat designs.
By this stage we had already defined a UI branding moodboard that could work for the client, this included a dark UI style, colour palette and typography. During the UI concepting phase we created another moodboard for the UX and interactions. This was based on cards, swiping and a large central action button. It was agreed that constant swipping and tapping, and an in-play boost to maximise points really suited the high energy feeling we wanted to create during a live game. We also setup the whole project as a UI styleguide in Sketch. This meant we could easily go back and change global accent colours and typography if necessary.
The final deliverable was an Invision prototype, this meant client could experience the game and core user flows. This was supplemented by a 1 page PDF that showed off some of the key features of the app. The visual styling was extended with more emotive football imagery, iconography and a cheeky tone of voice. Animated login screens were also provided to give the client a real example of the proposed interaction design.
very very cool, amazing in this short periode of time!!! also great job in regards bringing our kinda stigg concept onto another much more vital, fun mobile level my man!!!Jan Wiechmann, Client (English is his 2nd language)
The client was really pleased with the results, and how we were able to work closely in reviewing the early direction and core flows. They were amazed at how much we got done in just three days with a really lean UX approach and quick branding exercise. They felt this was the perfect approach for creating their MVP. In the next couple of months and we are working together to produce a polished version of the original concept.